Web design

This page displays selected design elements constituting my redesign of Butcher’s Lab – a crossfit center located in an old abattoir in Copenhagen’s old meatpacking district. The redesign originally included the production of a website, including subpages, poster, mobile site, favicon and logo, and the elements were made in Adobe Illustrator, Photoshop and InDesign. In the process of identifying the new visual identity of Butcher’s Lab I visited the physical location, interviewed the CEO, did a lot of sketching and brainstorming sessions, worked out mood boards, tested my different logo proposals on an audience and came up with the following design:

Logo design

3-logi

Logo on product

boxingbag

Homepage

homepage-butcherslab-988px

Poster

poster-butchers-lab

QR code flow

QR-flow-800px

Color scheme

farvepalette-800px